Why use tools for monitoring the Internet?
First of all, because you should know and be familiar with the reviews that appear on the network. An online people talk about everything. This gives a huge field of research and analysis of customer behavior. This allows you to find out about:
what are the strengths and weaknesses of our products,
What the Internet is the most important,
what we should pay less attention even in the promotion / marketing.
Monitoring also allows the professional customer service online, which is often their grievances poured in social media, so try to stay on track. It also allows a fast response to emerging often in crises network. These are just a few examples of the benefits gained by using the monitoring company.
And how monitoring can translate into profits for the company?
Monitoring can be used eg. To social selling, that is, to find sales opportunities.
a large portion of Internet users instead look for in a web product or solution, he writes about his search on Twitter or Facebook – if our solution can solve the problem of Internet user to have a ready customer.
Actions based on monitoring can also bring profits in the long run – because such actions improve the image. A good image means that more consumers are willing to consider the offer of the company.
Who should use these tools?
Each. Monitoring can be useful at any stage of the existence of the business, and even before its start. Monitoring capabilities go far beyond monitoring brand.
If you need to do research before the start of the product – monitoring allows you to explore the target group, their behavior or places where our future customers are most active.
We also through monitoring category, catch opinion leaders, which then we can invite to the campaign.
In fact, the monitoring can be used by anyone – from small, local businesses to the largest enterprises. And everyone should.