Advertising Ideas for Small Businesses
Small Business Advertising Beyond Word-of-Mouth
Word of mouth is excellent small business advertising – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise. (more…)
SSL Certificates for Small Business
SSL Certificates for Small Business – Earn Customer Trust
Every day hackers are finding multiple ways to hack a website and breach its user’s sensitive information. As per a survey website, web experts found Small Ecommerce Business are hacker’s main target since past two years. The reason behind these attacks are lack of security mechanism in website and server both.
Study shows, generally all small businesses are avoid spending more amount of money on security of their website and server which opens door for hackers and they easily h (more…)
Boost Sales By Listing your Small Business in Local Directories
Small business owners are always looking for ways to get more customers, both online and in person. One of the most powerful ways you can reach a wider audience is to get involved with local directory site listings. When your business appears there, you increase the chances and the number of ways that potential customers can discover you.
What Are Local Business Directory Websites?
Local directories are trusted listing sites and social communities that specialize in indexing small businesses, according to category and geography. Yelp, Foursquare,TripAdvisor , 123hireme.ie and Google Local (formerly called Google Places) are among the most famous of these sites, but there are many more. People looking for places to eat, shop, sleep and commission services often refer to the content on local directory sites to see what the communities of users there have to say in the comments and ratings. But perhaps more importantly, Google search holds many of these sites in high regard, so when you’re listed on good local directory websites, your business will quickly receive a dramatic boost in search rankings. Search engine optimization (SEO), the hunt for the top results on Google for the search terms relevant to your business, is a tricky discipline that’s constantly evolving. But listing on local directories remains one of the SEO tactics that’s easiest and offers the most impact.
The Top 6 Advertising “Do’s” for 2016
So Long 2015
Looking back, 2015 was a big year in advertising. So many brands inspired us, some customers of ours and others not, with well-crafted, risky, and thoughtful campaigns that took these businesses to the next level. As 2016 emerges, we’d like to take the time to share what we’ve learned in 2015 so you can build the most successful ad campaign your brand has seen yet. The following is a list of the top six tips real brands have discovered, to help you get started on your most successful advertising year ever.
Email Marketing How frequently should you send out your email campaigns?
Facts and myths about email sending frequency
While working with clients from several industries, I often come across a similar and quite vital question for both smaller and larger email marketing programs. That question is: “How frequently should we send out our email campaigns”?
Report: Pokemon Go Has Made More Than $268 Million (So Far)
Say what you will about Pokemon Go potentially fading out, given developer Niantic’s struggles with some of the game’s core features (like directions that show you where the Pokemon you’re trying to hunt might actually be). Plenty of people have spent money on in-app purchases to fuel their Pokemon hunting, and it’s certainly possible that these might be encouraging them to keep playing. Why stop, after all, when you’ve already put down $10 (or more) for some in-game items?
According to a report from The Financial Times, Pokemon Go players in the United States, United Kingdom, and Germany spent more than $268 million in the game’s first five weeks. That bodes well—for Niantic—given the company’s desire to expand the game internationally as much as possible.
“Our research is showing that spend levels in five weeks in just three countries is over a quarter of a billion dollars. Start projecting that over time and across 72 countries where Pokémon Go is available and you’ll see how quickly this will become a $1bn run-rate game,” Stephen Harmston, global head of YouGov Reports, told The Financial Times.
Breaking those numbers out a bit, a YouGov report published today indicated that Pokemon Go has reached a total of around 10 million paying users in the United States since the game’s launch. Of those paying to play, most (44 percent) spend anywhere from $1–20 in the app. A smaller number, 14 percent, only spend $0.99—presumably just to try out one purchase and that’s it. Around 18 percent spend anywhere from $20–39.99 when playing Pokemon Go. And, yes, there are some stragglers (five percent) that admit to spending more than $100 to play the game.
“The question is: can other brands capitalize on AR games in the same way? Pokémon Go has two key advantages: a fan base built over almost 20 years and more than a dozen previous games, and franchise gameplay that is a natural fit for AR. These advantages are hard to duplicate, and given Pokémon Go’s first mover advantage, we expect that only the largest franchises (think Star Wars and Harry Potter) could hope to achieve comparable success,” said Dan Tochen, YouGov research director, in a statement.
Over in the UK, Pokemon Go has around one million paid users or so since the game’s launch. The breakdown of how much people are willing to pay for in-game items looks similar, with most (around sixty percent) spending anywhere from £0.80–14.99 on their purchases (approximately $1–19 or so, given today’s exchange rates).
Source : http://uk.pcmag.com/software/83728/news/report-pokemon-go-has-made-more-than-268-million-so-far?utm
The Best VPN Services of 2016
Most of us understand that we should always use an antivirus utility to protect ourselves against ransomware and the other malicious tools used by hackers and scammers. But fewer of us understand the need for the humble virtual private network, or VPN. These services can keep your Web traffic safe from scammers, hackers, and government snoops. If you ever use an unsecured public Wi-Fi network, this is an essential tool.
Who Needs VPN?
What Is a VPN? If you’ve ever had to connect to a corporate network while working remotely, you may already be familiar with the technology. In the simplest terms, a VPN creates a secure, encrypted connection between your computer and the VPN’s server. This tunnel makes you part of the company’s network as if you were physically sitting in the office, hence the name. While connected to the VPN, all your network traffic passes through this protected tunnel, and no one in between can see what you are up to. A consumer VPN service does the same thing, but extends that protection to the public. (more…)
The Best Tablets of 2016
It’s difficult to remember a time before tablets, but it’s been just over six short years since the original Apple iPad hit the scene, and the current tablet market was born. Since then, we’ve seen scores of manufacturers trying to snag a slice of the tablet pie. There’s no denying the tablet is here to stay.
But which one is right for you? Whether you’re eyeing an iPad, one of the many Android tablets available, or a Windows slate for productivity, here are the key factors you need to consider when shopping, along with some of the top-rated models we’ve tested.
We’d like to make one note for the summer: Apple’s iPad lineup is starting to look a bit old. It’s been two years since Apple updated its midrange iPad Air series, and while it’s still a fine tablet, we’d suggest holding off until any potential fall tablet announcements happen if you’re looking for an iOS tablet below the iPad Pro level.
